Pre-Order Delivery ETA Feb/March 2019

Prototyping- The long and arduous process of developing the Betts Fit Sports Bra

May 13, 2016

“Fall in love with the process and the results will come.”

These are words I have been living by for the past 3 years.

My prototyping journey started 3 years ago when I had a moment of clarity after moving out of San Francisco and after taking a neuroscience course through Z Health.

My brain was lit up with excitement because I knew I was onto something to solve the sports bra dilemma I had been dealing with the last 12 years. I had come up with the critical issues I wanted to solve but had no experience in anything related to product development.

Without going into to much detail I thought I would show a quick snap shot of the prototyping process I went through to get from there to where I am I today.

It’s slightly embarrassing to show what I created in that first month, but hey we all have to start somewhere. Basically my initial prototypes were enough to tell me I was onto something.

Enjoy!

DEVELOPMENT TIMELINE:

PHASE 1:

JUST SOME THREAD, DRUG STORE ELASTIC, RIBBON AND 50 USED BRAS

 

PHASE 2:

A BRAND NEW SEWING MACHINE, RAW MATERIALS & A CUSTOM BUILT BRA LAB IN PARENTS BASEMENT

 

PHASE 3:

HIRE BRA CONSULTANTS TO CREATE CUSTOM PATTERN, SOURCE MATERIALS, WORK WITH PROFESSIONAL SEWER

 

PHASE 4:

SOURCE MANUFACTURE (SF-TAIWAN-CHINA), IMPROVE PATTERN- (SF-NJ-NYC), MORE BRA EXPERT CONSULTATIONS, NEW RAW MATERIALS 

 

SUMMARY:

HUNDREDS OF PROTOTYPES LATER WE HAVE CREATED THE MOST CUSTOMIZABLE, SUPPORTIVE, COMFORTABLE & ADAPTABLE SPORTS BRA IN THE WORLD, WITH PATENTED TECHNOLOGY!

 





Leave a comment

Comments will be approved before showing up.

Size Information

THE BETTS FIT SPORTS BRA IS TRUE TO SIZE:

However if you are between bands aim upwards they tend to run snug.

FREE SHIPPING ALWAYS: 

Don't love it?  Return or exchange for another size with easy pre-paid shipping labels and resealable envelopes. 

BF GUARANTEE:

We stand behind every sports bra we sell.  If a Betts Fit sports bra fails within 6 months of purchase, we will replace, repair or refund it for free.