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Prototyping- The long and arduous process of developing the Betts Fit Sports Bra

Prototyping- The long and arduous process of developing the Betts Fit Sports Bra

May 13, 2016

“Fall in love with the process and the results will come.”

These are words I have been living by for the past 3 years.

My prototyping journey started 3 years ago when I had a moment of clarity after moving out of San Francisco and after taking a neuroscience course through Z Health.

My brain was lit up with excitement because I knew I was onto something to solve the sports bra dilemma I had been dealing with the last 12 years. I had come up with the critical issues I wanted to solve but had no experience in anything related to product development.

Without going into to much detail I thought I would show a quick snap shot of the prototyping process I went through to get from there to where I am I today.

It’s slightly embarrassing to show what I created in that first month, but hey we all have to start somewhere. Basically my initial prototypes were enough to tell me I was onto something.

Enjoy!

DEVELOPMENT TIMELINE:

PHASE 1:

JUST SOME THREAD, DRUG STORE ELASTIC, RIBBON AND 50 USED BRAS

 

PHASE 2:

A BRAND NEW SEWING MACHINE, RAW MATERIALS & A CUSTOM BUILT BRA LAB IN PARENTS BASEMENT

 

PHASE 3:

HIRE BRA CONSULTANTS TO CREATE CUSTOM PATTERN, SOURCE MATERIALS, WORK WITH PROFESSIONAL SEWER

 

PHASE 4:

SOURCE MANUFACTURE (SF-TAIWAN-CHINA), IMPROVE PATTERN- (SF-NJ-NYC), MORE BRA EXPERT CONSULTATIONS, NEW RAW MATERIALS 

 

SUMMARY:

HUNDREDS OF PROTOTYPES LATER WE HAVE CREATED THE MOST CUSTOMIZABLE, SUPPORTIVE, COMFORTABLE & ADAPTABLE SPORTS BRA IN THE WORLD, WITH PATENTED TECHNOLOGY!

 



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Size Chart
THE BETTS FIT SPORTS BRA IS TRUE TO SIZE
Your best bet is to order the size you typically wear. If you are between bands aim upwards as they tend to run snug.
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