“Fall in love with the process and the results will come.”
These are words I have been living by for the past 3 years.
My brain was lit up with excitement because I knew I was onto something to solve the sports bra dilemma I had been dealing with the last 12 years. I had come up with the critical issues I wanted to solve but had no experience in anything related to product development.
Without going into to much detail I thought I would show a quick snap shot of the prototyping process I went through to get from there to where I am I today.
It’s slightly embarrassing to show what I created in that first month, but hey we all have to start somewhere. Basically my initial prototypes were enough to tell me I was onto something.
JUST SOME THREAD, DRUG STORE ELASTIC, RIBBON AND 50 USED BRAS
A BRAND NEW SEWING MACHINE, RAW MATERIALS & A CUSTOM BUILT BRA LAB IN PARENTS BASEMENT
HIRE BRA CONSULTANTS TO CREATE CUSTOM PATTERN, SOURCE MATERIALS, WORK WITH PROFESSIONAL SEWER
SOURCE MANUFACTURE (SF-TAIWAN-CHINA), IMPROVE PATTERN- (SF-NJ-NYC), MORE BRA EXPERT CONSULTATIONS, NEW RAW MATERIALS
HUNDREDS OF PROTOTYPES LATER WE HAVE CREATED THE MOST CUSTOMIZABLE, SUPPORTIVE, COMFORTABLE & ADAPTABLE SPORTS BRA IN THE WORLD, WITH PATENTED TECHNOLOGY!
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However if you are between bands aim upwards they tend to run snug.
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We stand behind every sports bra we sell. If a Betts Fit sports bra fails within 6 months of purchase, we will replace, repair or refund it for free.