Betts Fit High Impact Sports Bra | "The Bounce Test!"

We all know when someone is creating a new product the most important thing to do is to TEST, TEST TEST.

From day one I have been wearing all my prototypes and put them to the test in soccer matches, trail running, strength training & working with my clients. I even went as far as taking slow motion video of myself in each bra so I could compare the support of my bra to my competition.

Check out our Slow Motion VIDEO

Which brings me to my next point. In addition to testing your own product I find it equally as important to study your competition if you want to be sure you are offering something innovative and original.

I have literally tried on every sports bra on this planet and studied the construction, materials, sizing systems, and level of support each has to offer.  I don’t even want to know how many hours I have spent in dressing rooms around the US bouncing around. Every time I was in a new city I made sure to stop into all the athletic stores with my fingers crossed I didn’t come across a better solution.

Every sports bra I have tried on and tested has lead to the creation of the Betts Fit sports bra. The whole time I am thinking what will make this more comfortable, more supportive, easier to put on and take off, more attractive, & easier to transition from one activity to another.

We keep the bounce in your step not in the bra! 

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