Betts Fit High Impact sport bra | Our Story

January 01, 2021

Our Story


Catherine Betts had personally struggled to find a supportive and comfortable sports bra for half her life. During puberty she developed a thyroid condition known as Hashimoto’s disease and developed into a 34DD. As a D1 collegiate soccer player she had to wear 3 sports bras to prevent the bounce. As a result she developed debilitating neck and shoulder pain, postural problems and nerve pain.

She knew she wasn't alone with this problem. After college she applied her degree in sports sciences in the fitness industry. She gained valuable startup experience as employee 5 at TRX before founding her own business. As a personal trainer she found herself stuck in her sports bra for 12 hours a day and having to choose between comfort and support.  



After studying neuroscience for 4 years, she set out to develop the perfect sports bra.  Catherine created a bra lab in her parents’ basement in the San Francisco Bay area.  She started modifying competitors sports bras with ribbon, an ace bandage and saran wrap. Over the years she created hundreds of prototypes working with top bra designers and manufacturers.   

In 2017 Betts Fit launched the beta version of the first 3 way adjustable high impact sports bra.  The sports bra patented technology includes 3 utility and 1 design patents. While pregnant with her daughter Cayley, Catherine spent 8 hours a day individually sewing 250 bras.  



In 2019 Catherine partnered with another former D1 athlete to join the team at Betts Fit. Danielle Rees brings her experience as an entrepreneur and leader in the outdoor industry at Girls on the Run- Sierras and Coalition Snow. 

Danielle is passionate about the mountain lifestyle. Neck and shoulder pain prevented her from wearing racer back sports bras while trail running or mountain biking. She suffers from chronic pain from a shoulder injury sustained while played water polo at Stanford the first year it was a varsity sport. 

With help from an outside investor, Betts Fit paid the down payment to secure production with the number one bra factory in the world. After a 6 month COVID related production delay, the Betts Fit sports bra and attachable tank is now in stock and available to purchase online.

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