Our Values
OUR VISION
At Betts Fit we envision a level playing field for all girls and womxn to participate in sports, the outdoors, and business.
OUR PURPOSE
We design innovative performance basics to support women's active lifestyles.
OUR VALUES
- Freedom We chose the entrepreneurial lifestyle and built our company for the freedom to work from home- before COVID made that the new normal. We support work life integration- whether you choose to breastfeed and bond with your newborn or get outside mountain biking or skiing during normal business hours- we support you.
- Positivity As entreprenuers we believe we can solve real world problems and are optimistic about the future. When we hit the inevitable bumps in the road, we embrace a positive outlook and focus on what is within our control.
- Sustainability As a Lake Tahoe- based start-up in the outdoor industry, we're passionate about the mountain lifestyle. Our connection to nature drives our commitment to sustainability. We design products to last with careful craftmanship, classic design, and 60% recycled materials.
- Quality We believe in sourcing the highest quality fabric from Italy. Our performance materials are both moisture wicking and silky smooth. Quality construction and design that are built to last and the antidote to fast fashion.
- Innovation We feel most alive when our creative juices are flowing. We blend our intuition and studies in neuroscience and women's health to design athletic basics for pain free performance.
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Our Story
Catherine Betts had personally struggled to find a supportive and comfortable sports bra for half her life. During puberty she developed a thyroid condition known as Hashimoto’s disease and developed into a 34DD. As a D1 collegiate soccer player she had to wear 3 sports bras to prevent the bounce.
Meet our Co-Founder
Co-Founder Danielle Rees "Mountain biking and skiing has prepared me to be an entrepreneur- to trust my intuition, to choose partners I trust, and embrace uncertainty in pursuit of my goals and dreams."
Outdoor CEO Diversity Pledge
We believe everyone deserves to feel safe and welcome in outdoor spaces regardless of their race, ethnicity, gender, or sexual orientation.