Catherine Betts saw an opportunity to bring much-needed advancement to an industry that has grown over 350% worldwide in the last 10 years, expecting to top out at nearly $14B in sales next year. Having evaluated existing technology, Catherine saw the need to create an exceptional product that enabled pain-free performance and she has been committed to doing just that since launching her company, Betts Fit.
‘We’re revolutionizing bra fit for women everywhere. Most sports bras don’t provide the correct support or comfort for women with larger breasts. Poor support can cause pain, and over time, can damage muscles and nerves. Bras that do provide support are not comfortable to wear for hours before or after a workout. The Betts Fit sports bra is for low to high-intensity activities and can be adjusted for a custom fit accessible from the front of the bra.” — Catherine Betts
Before founding Betts Fit as its CEO, Betts was a Sales Manager of Outside Sales at “Fitness Anywhere” and an Athletic Performance Coach. Betts achieved her BA in Sports Sciences from Oregon State University and University of the Pacific.
In our Milestone Maker program, Betts is working on accelerating distribution strategy for the next product launch. Stay tuned here for developments on the progress.
Milestone Makers is a prestigious 12-week program designed to help founders set and hit their next critical company milestone. Carefully selected entrepreneurs to receive individualized mentoring, training, and resources all at no cost.
Launched in 2016, Milestone Makers is a program that selects a small cohort of entrepreneurs to receive individualized business mentoring, coaching, training, and resources. The goal is to help entrepreneurs set, hit, and celebrate milestones critical to company growth.
Entrepreneurs apply to take part in this 12-week program. Upon acceptance, participants are matched with executive coaches and mentors who are leaders in their industry and given access to customized resources that meet each founder’s needs. The program also provides media and PR opportunities.
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The Betts Fit Sports Bra provides women with the ultimate support and can be released post-workout. The bra features patented corseted compression and an adjustable bottom band.
The most advanced feature on the Betts Fit design is the patented corset compression that reduces the excess movement that can lead to ligament damage and neck and shoulder pain. Betts also focused on improving the tension provided in the bottom band and alignment of the shoulder straps.